Baxter's Brunch Club: Winter Activation

To launch Captain Baxter’s new bottomless brunch, I developed the full creative concept and rollout for Baxter’s Brunch Club. Working to a tight deadline, I executed the graphic design, social media marketing, and digital marketing strategies to bring the offering to life.

Drawing inspiration from the refined aesthetic of traditional golf clubs, I aimed to elevate the brand above the typical "trashy" image often synonymous with bottomless brunches. This design direction helped position Baxter’s Brunch Club as a more elegant, high-brow experience, appealing to a more sophisticated audience within our existing demographic.