Camp Baxter: Pride Month Activation

To celebrate Pride Month 2023, I conceptualised and executed a vibrant and inclusive event at Captain Baxter that brought colour, community, and celebration to St Kilda. From ideation to activation, I led every aspect of the event’s creative and logistical execution.

Creative Direction & Branding: I developed the event’s name and visual identity, designing bold, playful artwork that reflected the energy and inclusivity of Pride.

Event Curation: I organised entertainment featuring local drag talent, creating an unforgettable atmosphere that celebrated queer culture and performance.

Marketing & Promotion: I crafted and deployed a full promotional campaign, including EDMs, social media content, and influencer outreach. I personally invited and managed relationships with key local influencers to amplify reach and engagement.

Venue & Experience: I designed a themed drink special exclusive to the event and ensured the space was styled to match the Pride aesthetic. I also organised professional photography to capture the event and support post-event content.